Paint vs. Home Shield Coating®: A Long-Term Investment in Protection & Savings

Choosing the right exterior coating for your home is a significant decision that affects not just aesthetics but also long-term maintenance costs. This comparison highlights the advantages of Home Shield Coating® over traditional paint, focusing on durability, financial savings, and reduced upkeep.

Home Shield Coating® vs. Paint: A Clear Comparison

Lifespan & Longevity

• Paint: Standard exterior paint lasts only 3 to 5 years before requiring repainting. This recurring cycle of labor, materials, and inconvenience adds up over time.

• Home Shield Coating®: Comes with a 30-year transferable warranty, eliminating the need for frequent repainting.

• The Comparison: With Home Shield Coating®, you can potentially avoid 5 to 10 repainting cycles over 30 years. This translates to significant savings in time, money, and effort while ensuring long-term protection.

Rising Costs of Paint & Long-Term Expenses

• Paint: The cost of exterior paint rises annually due to inflation, supply shortages, and labor costs, making repainting an ever-growing expense.

• Home Shield Coating®: A one-time investment locks in your cost, shielding you from future price increases.

• The Comparison: Home Shield Coating® allows for predictable and cost-effective long-term home maintenance, eliminating the financial burden of repeated repainting.

Disruption & Impact on Landscaping

• Paint: Repainting requires multiple days of work, scaffolding, and potential damage to landscaping from foot traffic, ladders, and spilled paint.

• Home Shield Coating®: A one-time application minimizes disruption to your schedule and property.

• The Comparison: Any exterior project involves some inconvenience, but Home Shield Coating® significantly reduces the frequency of disruption. Instead of dealing with painters every few years, you enjoy long-term protection with minimal maintenance.

Thickness & Protection

• Paint: Standard paint is applied in one or two thin coats (1-2 mil thickness), and many paint jobs skip primer, leading to poor adhesion and faster deterioration.

• Home Shield Coating®: A three-coat system:

  • Bonding agent (pink primer) ensures superior adhesion.

  • Two coats of Home Shield Coating® topcoat provide maximum durability.

  • 17 times thicker than standard paint, offering six times the lifespan.

• The Comparison: Home Shield Coating® ensures better adhesion and superior protection against weather, fading, and chipping. Unlike traditional paint, which cracks and peels within a few years, Home Shield Coating® forms a weatherproof, rubber-like membrane for enhanced durability.

Long-Term Savings

While Home Shield Coating® requires a higher upfront investment, the long-term financial benefits create a positive return on investment (ROI) within five years.

• Standard paint jobs cost thousands of dollars each time.

• Repainting every 3–5 years over 30 years can add up to tens of thousands in labor and materials.

• With Home Shield Coating®, you pay once and enjoy up to 30 years of protection.

Maintenance & Upkeep

• Paint: Requires frequent touch-ups, crack repairs, and full repaints every few years.

• Home Shield Coating®: Minimal maintenance—resists fading, cracking, and chipping, reducing the need for frequent repairs.

• The Comparison: Less maintenance means less stress and more time to enjoy your home instead of worrying about repainting.

Durability & Weather Protection

• Paint: Vulnerable to UV exposure, humidity, rain, and storms, leading to peeling and fading.

• Home Shield Coating®: Proven durability since 1999, designed to withstand harsh climates, including high heat, snow, ice, heavy rain, and hurricane-force winds.

• The Comparison: Extreme weather takes a toll on traditional paint, but Home Shield Coating® forms a weatherproof seal, keeping moisture out and your home looking fresh for decades.

Home Value & Curb Appeal

• Paint: Offers only temporary curb appeal. If not regularly maintained, fading and peeling can lower your property’s value.

• Home Shield Coating®: Keeps your home looking vibrant and well-maintained for decades, increasing its value and appeal to potential buyers.

• The Comparison: A well-maintained exterior with a long-lasting protective coating adds value to your home, making it more attractive to potential buyers while saving you money on maintenance.

The Smart Choice for Homeowners

When considering exterior protection for your home, the choice is clear. Home Shield Coating® provides superior durability, cost savings, and minimal upkeep compared to traditional paint. Instead of dealing with costly and frequent repainting, invest in a long-term solution that protects your home for decades.

Choose Home Shield Coating®—a smarter, more cost-effective way to safeguard your home.