Paint vs. Home Shield Coating®: A Long-Term Investment in Protection & Savings

Choosing the right exterior coating for your home is a significant investment. This comparison highlights the long-term benefits of Home Shield Coating® over traditional paint, focusing on protection, savings, and peace of mind.

Paint vs. Home Shield Coating® – Pros & Cons

Home Shield Coating® Lifespan & Longevity:

• 🔴 Paint: Standard exterior paint lasts only 3 to 5 years before requiring repainting. This constant cycle of labor, materials, and disruption adds up over time.
• ✅ Home Shield Coating®: Comes with a 30-year transferable warranty, eliminating the need for frequent repainting.
• 💡 The Comparison: With Home Shield Coating®, you can potentially avoid 5 to 10 repainting cycles over 30 years. This translates to significant savings in time, money, and hassle, plus long-term protection.

Rising Costs of Exterior Paint & Long-Term Expense:

• 🔴 Paint: The cost of paint rises annually due to inflation, supply shortages, and labor costs, making repainting increasingly expensive.
• ✅ Home Shield Coating®: A one-time investment locks in your cost, protecting you from future price increases for paint and labor.
• 💡 The Comparison: Home Shield Coating® allows for more predictable and cost-effective long-term home maintenance, eliminating the unpredictable expense of repainting every few years.

Exterior Painting Disruption & Impact on Landscaping:

• 🔴 Paint: Repainting is disruptive, requiring multiple days of work, scaffolding, and potential damage to landscaping from foot traffic, ladders, and spilled paint.
• ✅ Home Shield Coating®: A one-time application minimizes disruption to your schedule and property.
• 💡 The Comparison: While any exterior project involves some inconvenience, Home Shield Coating® significantly reduces the frequency of disruption. Instead of dealing with painters every 3–5 years, you enjoy long-term protection with minimal future interference.

Home Shield Coating® Thickness & Protection:

• 🔴 Paint: Standard exterior paint is applied in one or two coats, resulting in a thin 1–2 mil thickness. Most paint jobs skip primer, leading to poor adhesion and faster deterioration.
• ✅ Home Shield Coating®: A three-coat system:
  
  • ✔️ Bonding agent (pink primer) for superior adhesion
  • ✔️ Two coats of Home Shield Coating® topcoat
  • ✔️ 17 times thicker than standard paint and lasts 6x longer
• 💡 The Comparison: Home Shield’s advanced layering process ensures maximum durability, better adhesion, and superior protection against weather, fading, and chipping. Unlike traditional paint, which cracks and peels within a few years, Home Shield Coating® forms a weatherproof, rubber-like membrane, offering enhanced resistance to extreme conditions.

Home Shield Coating®: Long-Term Savings

While Home Shield Coating® requires a higher upfront investment, the long-term financial benefits create a positive return on investment (ROI) within five years.

• Standard paint jobs cost thousands of dollars each time.
• Repainting every 3–5 years over 30 years can add up to tens of thousands in labor and materials.
• With Home Shield Coating®, you pay once and enjoy up to 30 years of protection.

Exterior Paint Maintenance & Upkeep

• 🔴 Paint: Requires regular touch-ups, crack repairs, and full repaints every few years.
• ✅ Home Shield Coating®: Minimal maintenance—resists fading, cracking, and chipping, reducing the need for frequent repairs.

Home Shield Coating® Durability & Weather Protection

• 🔴 Paint: Easily affected by UV exposure, humidity, rain, and storms, leading to peeling and fading.
• ✅ Home Shield Coating®: Proven durability since 1999—designed to withstand harsh climates, including high heat, snow, ice, heavy rains, and hurricane-force winds.
• 💡 The Comparison: Extreme weather takes a toll on traditional paint, but Home Shield Coating® forms a weatherproof seal, keeping moisture out and your home looking fresh for decades.

Home Value & Curb Appeal

• 🔴 Paint: You never truly own a paint job—you have a five-year lease on it. If the exterior paint on your home isn’t kept up, it can decrease curb appeal and lower your property value.
• ✅ Home Shield Coating®: Keeps your home looking vibrant and well-maintained for decades, increasing its value and appeal to potential buyers.
• 💡 The Comparison: A well-maintained exterior with a long-lasting, protective coating adds value to your home, making it more attractive to potential buyers while saving you money on maintenance.