You’ve likely experienced the expense and hassle of exterior painting, only to find yourself needing to hire someone again for repainting. You might be wondering why the exterior paint doesn’t last on your property.

Like many of our customers, you might even blame the previous painter’s prep work. While that can be a factor, the reality is often that it’s not the painter—it’s the paint itself. The global paint industry is projected to reach a staggering $179 billion by 2032, largely fueled by constant repeat business.

Modern exterior paints are designed to last between 3 to 5 years. The paint industry relies on and benefits from this recurring cycle. You may have noticed a surge in local painting franchises and independent painters. This is because shorter paint cycles have created a boom in the painting industry. In fact, some of the fastest-growing franchises today are in the painting sector.

Most of these painting franchises offer a 1-year touch-up guarantee, acknowledging that exterior paint simply doesn’t hold up. They typically send you an “It’s time to paint again” postcard around year three. Essentially, you never truly own a paint job; you have a five-year lease on it.

Some customers tell us they repaint every 10 years to save money. Unfortunately, these properties often experience the most significant issues with wood rot and water damage. Relying on a cheap 3 to 5-year paint finish isn’t a sustainable or cost-effective solution.